The Chinese Tourist Market keeps getting displayed under the microscope
Tourist organisations are still looking at ways to reform the tightly controlled Chinese visitor market that is failing to deliver the benefits it should to the wider tourism market
Just under 200,000 Chinese visited New Zealand last year but many are on short trips added on to visits to Australia. These tightly controlled “shopping trips” were not benefiting New Zealand tourism operators or the visitors themselves. Most of the revenue is siphoned off before the visitor gets to New Zealand.
The visitor is told where they’re going, where they’re going to stay, how they’re going to be transported and where they’re going to shop. The agents that organise this totally control the visit.
Allthough these arrivals are good for visitor numbers ,it does nothing to allow the Chinese to experience New Zealanders .
At Eden Park Bed and Breakfast we see a small percentage to Chinese travellers and these are normally FIT from Hong Kong.
International Visitor Arrivals to 3rd Feb 2013
Total visitor arrivals are down 4.5% compared to the same four week period last year.
Ups: Japan 11%, USA 3%, Korea 1%,
Downs: UK -11%, Malaysia -57%, Germany -7%, China -16%, Singapore -6%, Canada -5%